MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, contentanalysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. INDICE: PART I: FOUNDATIONS OF COMMUNICATION. 1. Communication Perspectives. 2. Perception of Self and Others. 3. Communicating Verbally. 4. Communicating Nonverbally. 5. Listening and Responding. PART II: INTERPERSONAL COMMUNICATION. 6. Communicating Across Cultures. 7. Understanding Interpersonal Relationships. 8. Communication Skills in Interpersonal Relationships: Providing Emotional Support, Managing Privacy, and Negotiating Conflict. Appendix. Interviewing. PART III: GROUP COMMUNICATION. 9. Communicating in Groups. 10. Problem Solving in Groups. PART IV: PUBLIC SPEAKING. 11. Developing and Researching a Speech Topic. 12. Organizing Your Speech. 13. Adapting Verbally and Visually. 14.Overcoming Speech Apprehension by Preparing Delivery. 15. Informative Speaking. 16. Persuasive Speaking.
- ISBN: 978-1-4390-8392-5
- Editorial: Wadsworth
- Encuadernacion: Rústica
- Páginas: 480
- Fecha Publicación: 21/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés