Motoring the future: Volkswagen and Toyota vying for pole position

The crisis in the auto industry has resulted in a race between Volkswagen, aschallenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. PETRA BLUM is a freelance writer and journalist, working for both nationalnewspapers and public service broadcasters. Her strong interest in the automotive industry comes from her training at the publishing company behind Germany's leading financial daily, 'Handelsblatt'. Besides writing about the automotive industry, she also focuses on the economy, the labor market and major German companies. MARK CHRISTIAN SCHNEIDER is the car industry correspondent for 'Handelsblatt'. He reports from Hamburg on matters affecting the Volkswagen Group and the supplier Continental, following major stories such as the Continental-Schäffler take-over battle and the struggle between Volkswagen and Porsche. After training as a journalist at the financial publications of Gruner + Jahr,Europe's largest printing and publishing firm, Schneider started his career working on the companies desk of the 'Capital 'magazine. Before this, Schneiderhad worked as press spokesperson for the Cultural and Scientific Ministry of the State of Lower Saxony. ENGELBERT WIMMER is a business consultant and member of the management team at PA Consulting Group, a global management consulting firm. Based in Frankfurt, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies on implementing complex projects at the critical interface between scientific innovation and business; he is an expert on the car industry and works with his experienced team for manufacturers and suppliers alike. INDICE: Foreword - Authors - List of Diagrams - List of Abbreviations - The Car Industry Today - Volkswagen - The Global Duel - Toyota - The Race for Pole Position - Epilogue - Appendix - Reading List - Terminology -

• ISBN: 978-0-230-29955-9
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 02/12/2011
• Nº Volúmenes: 1
• Idioma: Inglés