Do Good Well: Your Guide to Leadership, Action, and Social Innovation

Written with a fresh voice and a dash of humor, Do Good Well is an exciting and readily adaptable guide to social innovation that not only captures the entrepreneurial and creative spirit of our time, but also harnesses the insights, wisdom, and down–to–earth experience of today’s most accomplished young leaders. Do Good Well offers a winning combination of theory, anecdote, and application, giving you the framework you need to make an impact next door or across the world. The authors present a 12–step process that empowers readers to act on their passions and concerns. This process is organized into three parts: Do What Works, Work Together, and Make It Last. They offer specific guidance for following the process through practical and prescriptive actions such building organizations, joining boards, applying for funding, creating partnerships with organizations that have similar goals, organizing conferences, and publicizing events. The book incorporates accounts of young people in action, and always reinforces the message that social innovation can be a lifestyle, made up of efforts small and large. It is not an all–or nothing proposition, and anyone can affect social change. INDICE: Preface: The Spirit of Community vii Thank–Yous xiii About the Authors xv Introduction 1 PART 1 The Vision 11 1 Know Yourself 13 2 Know Your World 28 3 Identify a Problem 46 4 Understand the Problem 57 5 Brainstorm Solutions 67 PART 2 TheMethod 81 Step 1: DO WHAT WORKS 83 6 Design a Systemic Solution 85 7 Build on What Works 94 8 Measure, Evaluate, Improve, Repeat 101 9 Challenge What Works, Innovate, Keep What Works 110 Step 2: WORK TOGETHER 119 10 Balance Strengthening and Starting 121 11 Cultivate Community Ownership 128 12 Foster Team Unity 135 13 Forge Partnerships 140 Step 3: MAKE IT LAST 147 14 Start Small, Then Scale What Works 149 15 Engineer Self–Sustainable Solutions 156 16 Integrate Social Entrepreneurship 165 17 Share What Works 173 18 The Method in Action 179 PART 3 The Tools 197 Step 1: DO WHAT WORKS: Proven Strategies to Increase Your Impact 199 19 What Works in Choosing a Name 200 20 What Works in Writing a Mission Statement 208 21 What Works in Goals and Planning 219 22 What Works in Fundraising 231 23 What Works in Media and Marketing 261 24 What Works in Activism 280 25 What Works in Educational Curricula 299 26 What Works When Running for Office 317 27 Do What’s Right 326 Step 2: WORK TOGETHER: Start and Strengthen Meaningful Relationships 335 28 Find Mentors 336 29 Build a Team 350 30 Optimize Communication 373 31 Create Partnerships 386 32 Organize a Conference 406 33 Serve on a Board 418 34 Develop Community Ownership 429 Step 3: MAKE IT LAST: Add Value and Sustain Success 442 35 Apply Social Entrepreneurship 443 36 Revitalize Your Efforts 456 37 Transition Leadership 469 38 Incorporate as a Business 479 39 Incorporate as a Nonprofit 488 40 Incorporate Reflection 497 41 Make Social Responsibility a Career 506 42 Make Social Responsibility a Lifestyle 520 Notes 531 Index 541

• ISBN: 978-1-118-38294-3
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 576
• Fecha Publicación: 26/04/2013
• Nº Volúmenes: 1
• Idioma: Inglés