Middle market strategies: how private companies use the markets to create value

This book examines the middle markets--that is the rise of the market, what separates it from other markets, its structure and what binds it together. The premise is that better business decisions can be made when one understands theoverall market in which their company is in. It is written in a very reader-friendly and includes over 90 case studies. The tentative contents is: (1) Market Overview; (2) Market Windows; (3) Rise of the Middle Market; (4) Market Segmentation Matters; (5) Middle Market Structure; (6) Middle by Industry; (7) Market Works; (8) Monetizing the Market; (9) Information Imperative; (10) Traffic Cops, Regulators, and Rule Makers; (11) Who Gets What, When, Where, and How?; (12) Transfer Trends; (13) Market Makers and Matchmakers; (14) Market Cycles; (15) New Rules of the Game; (16) Market Walls; (17) Motivational Walls; (18)Capital Walls; (19) Operational Walls; (20) Market Making Walls; (21) Transfer Walls; (22) Winning the Middle Market.

• ISBN: 978-0-470-46457-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 10/06/2009
• Nº Volúmenes: 1
• Idioma: Inglés