The strategic Drucker: growth strategies and marketing insights from the works of Peter Drucker
Swaim, Robert W.
26,10 €(IVA inc.)
INDICE: Acknowledgements. Preface-"The Strategic Drucker and Beyond". Drucker on Managing Growth. Strategy and Purpose of a Business (Drucker Visits YourCompany). Dissecting the Interview and Drucker on Marketing. The Five Deadly Business Sins. Innovation and Entrepreneurship. etting Rid of Yesterday. External Growth Strategies: Drucker's Rules for Mergers and Acquisitions and Strategic Alliances. Family Business Management. Drucker and the Next Society. Planning and Managing Organizational Change. Strategic Planning. Strategic DecisionMaking. Summary: Is there a Strategic Drucker? Epilogue: 100 Years, The Drucker Legacy. Appendix A: Strategic Management Application Tools. Appendix B: CNOOC Case Study. Bibliography. The Author. Index.
- ISBN: 978-0-470-82406-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 250
- Fecha Publicación: 27/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés