Media now: understanding media, culture, and technology

MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material thatcovers the essential history, theories, concepts, and technical knowledge youneed to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoingdevelopments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. INDICE: 1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Video Games. 14. Media Uses and Effects. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

• ISBN: 978-1-4390-8257-7
• Editorial: Wadsworth
• Encuadernacion: Rústica
• Páginas: 592
• Fecha Publicación: 24/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés