Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
- ISBN: 978-1-137-54407-0
- Editorial: Palgrave
- Encuadernacion: Rústica
- Páginas: 210
- Fecha Publicación: 04/10/2016
- Nº Volúmenes: 1
- Idioma: Inglés
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