Online business can be a goldmine - or a mine field. How do you convert your brilliant idea into something that actually pays? How do you get the funding you need to expand? How do you get the right combination of people and advisers? Is it safe to rely on advertising, or do you need to sell actual products orget subscribers? With all the hype, you might thing that unless youre a 22-year old tech expert, with shiny HQ in Silicon Valley and investors millions youdont stand a chance. David Soskin is someone who has faced all these problemsand solved them. Based on his experience as one of the UKs most profitable digital entrepreneurs, he tells it like it is, providing inspiration and reassurance for would-be start-ups, and established businesses who want to do more online. With a clear overview of the history of online business, and chapters oneverything from keeping the cash flowing to expanding internationally, this is a book which no-one who does business on the web will want to be without.
- ISBN: 978-0-470-66081-2
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 352
- Fecha Publicación: 03/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés