Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinationalcorporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today’s global strategy courses.
- ISBN: 978-1-84480-149-7
- Editorial: International Thomson
- Encuadernacion: Rústica
- Páginas: 522
- Fecha Publicación: 01/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés