World wide rave: creating triggers that get millions of people to spread your ideas and share your stories
Scott, David Meerman
What is it? That thing that everyone is talking about? You havent heard? Didnt you get the e-mail? Its everywhere! Buzz Hot Cool all over the Web! Youve just encountered a World Wide Rave. Congratulations. Seemingly born overnight, aWorld Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? Youcan. The secret is here. Inside. By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstepfor free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.
- ISBN: 978-0-470-39500-4
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 208
- Fecha Publicación: 27/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés