E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence onthe electronic commerce marketplace. By detailing how the landscape of onlinecommerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce,the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft. INDICE: 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Modelsand Building a Web Presence. 4. Marketing on the Web. 5. Business-to-BusinessActivities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce:Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.
- ISBN: 978-0-538-46925-8
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 680
- Fecha Publicación: 15/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés