A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' andrun-away market leader. The book is written for students on undergraduate andpostgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessmentquestions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide. For Instructors: teaching manual, powerpointslides, testbank.
- ISBN: 978-0-273-75075-8
- Editorial: Pearson/Prentice Hall
- Encuadernacion: Rústica
- Páginas: 728
- Fecha Publicación: 01/04/2012
- Nº Volúmenes: 1
- Idioma: Inglés