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26,10€(IVA inc.)
Brand new: solving the innovation paradox : how great brands invent and launch new products, services, and business models
- Maddock, Michael
- 978-0-470-64359-4
- 2011-04-13
33,96€(IVA inc.)
Building brand authenticity: 7 habits of iconic brands
- Beverland, Michael
- 978-0-230-58031-2
- 2009-10-22
