207,99€(IVA inc.)
Back to the Future: Using Marketing Basics to Provide Customer Value
- Krey, Nina
- 978-3-319-66022-6
- 2017-12-21
311,99€(IVA inc.)
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
- Krey, Nina
- 978-3-319-99180-1
- 2018-10-05
207,99€(IVA inc.)
Marketing at the Confluence between Entertainment and Analytics
- Rossi, Patricia
- 978-3-319-47330-7
- 2016-12-30
150,79€(IVA inc.)
Marketing Transformation: Marketing Practice in an Ever Changing World
- Rossi, Patricia
- 978-3-319-68749-0
- 2017-12-19