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81,58€(IVA inc.)
Brand communities for fast moving consumer goods: an empirical study of members behavior and the economic relevance for the marketer
- Meister, Sandra
- 978-3-8349-4054-4
- 2012-04-07
71,83€(IVA inc.)
Pricing perspectives: marketing and management implications of new theories and applications
- Rothenberger, Sandra
- 978-0-230-20722-6
- 2008-10-31