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22,19€(IVA inc.)
Rethinking reputation: how PR trumps marketing and advertising in the new media world
- Seitel, Fraser P.
- 978-0-230-33833-3
- 2012-09-21
39,17€(IVA inc.)
Store wars: the FMCG battle for in-store and online success
- Thain, Greg
- 978-1-118-37406-1
- 2012-07-13
73,12€(IVA inc.)
Strategic marketing: creating competitive advantage
- West, Douglas
- 978-0-19-955660-1
- 2010-03-25
75,48€(IVA inc.)
Strategic Marketing: Creating Competitive Advantage
- West, Douglas
- 978-0-19-968409-0
- 2015-04-01
26,10€(IVA inc.)
The Olympic Games effect: the value of sports marketing in creating successful brands
- Davis, John A.
- 978-1-118-17168-4
- 2011-12-19