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84,90€(IVA inc.)
Marketing management in geographically remote industrial clusters: implications for business-to-consumer marketing
- Tesar, George
- 978-981-4383-05-9
- 2012-09-30
163,01€(IVA inc.)
New developments in the theory of networks: franchising, alliances and cooperatives
- Tuunanen, Mika
- 978-3-7908-2614-2
- 2010-11-01
25,46€(IVA inc.)
Strategy from the outside in: profiting from customer value
- Day, George
- 978-0-07-174229-0
- 2010-07-02
93,55€(IVA inc.)
The seven principles of WOM and buzz marketing: crossing the tipping point
- Mourdoukoutas, Panos
- 978-3-642-02108-4
- 2009-09-03