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22,19€(IVA inc.)
Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition
- Morgan, John
- 978-1-118-10352-4
- 2011-11-02
35,25€(IVA inc.)
Cadbury´s purple reign: the story behind chocolate´s best-loved brand
- Bradley, John
- 978-0-470-72524-5
- 2008-04-01
48,31€(IVA inc.)
Competitive success, how branding adds value
- Davis, John Andrew
- 978-0-470-99822-9
- 2010-01-08