Listen first!: turning social media conversations into business advantage

INDICE: Foreword. Part 1. Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. Chapter 2: Listening Solutions. Chapter 3: Field, Analyze, Report and Evaluate Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. Chapter 4: Understand the Consumer's Mindset. Chapter 5: Discover New Customers. Chapter 6: Drive New Product Development and Innovation. Chapter 7: Create Messages That Resonate. Chapter 8: Improve Products and Services. Chapter 9: Increase Sales. Chapter 10: Look Forward to Drive Business Forward. Chapter 11: Rebrand and Reposition Products and Services. Chapter 12: Manage Reputation. Chapter 13: Compete Strategically. Chapter 14: Customer Care and Customer Satisfaction. Part 3: listening-led marketing and media innovations. Chapter 15: Social TV Measurement. Chapter 16: Listening-based Targeting. Chapter 17: Achieve Share of Market Goals. Chapter 18: Listening-based Sales Prediction. Part 4: Introduction. Chapter 19: Listen to New Signals. Chapter 20: Focus on Culture. Chapter 21: Drive Business With Social Data. Chapter 22: Rethink Media and Marketing. Chapter 23: Become a Listening Organization. Vendor Profiles. References. Glossary.Index.

• ISBN: 978-0-470-93551-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 23/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés