A collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoreticaland methodological traditions that characterize this subject. INDICE: List of Tables, Figures and Pictures - Acknowledgements - Notes onContributors - Discourse and Business Communication: An Introduction; P.Cap -Critical Discourse Analysis and Change in Management Discourse and Ideology: A Transdisciplinary Approach to Strategic Critique; N.Fairclough - On the Globalisation of Consumer-Oriented Practices and Attitudes in the Internet; C.A.M.Gouveia - Stages in Business-To-Business Brochures; M.Sobhie - Toward Dialectic Discourse in Advertising: Mcdonalds, Adbusters and the Subvertising of Corporate American Culture; P.Bick - The Unofficial Goals of Business Speeches; D.Van De Mieroop - Shaping the Corporate Reputation of Powderject PharmaceuticalsPlc: A Text-Based Analysis; Y.Mclaren ; C.Gurau - When Media Information Becomes a Business: The Case of TV-Debates; M.Burger - A Discourse-Analytic Construal of the Function of Message in Language of the Law; P.Cap - Conflict-Softening in Thai-Japanese Business Discourse; U-M.Kardkarnklai - The Co-Construction of the Transition Relevance Place in a Brazilian Consumer's Product Safety Commission Meeting: Some Structural Properties of Institutional Interaction in a Conflict Situation; P.Cortes Gago ; S.Bittencourt Silveira - The Compositionof a Participative View for the Management of Organizational Communications; M.Leite de Oliveira ; J.R.Gomes Da Silva - 'What Alter Says and Ego Hears': A Discourse-Based Analysis of Control, Trust and Information in a Professional Organization; F.Alvarez-Pompilius - Technological Objects Through Discourse: A Case Study from the Field of Telemedicine; A.Bruni ; L.L.Parolin - Chunks in Meetings; L.Barbara ; T.Berber Sardinha - Gesture and the (Workplace) Imagination: What Gesture Reveals About Management's Attitudes in Post-Apartheid South Africa; B.Sauer - Index
- ISBN: 978-1-4039-4736-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 28/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés