The contrarian effect: why it pays (big) to take typical sales advice and do the opposite
Port, Michael
18,27 €(IVA inc.)
INDICE: From The Old World To The New. Section 1. Two Left Feet. Typical Tactics Are Out Of Sync With The Market. Section 2. Center Of The Universe. Typical Tactics Are Focused On The Wrong Person. Section 3. One-Night Stand. Typical Tactics Damage Relationships And Long-Term Potential. Section 4. May Cause Headaches, Dizziness And Internal Bleeding. Typical Tactics Harm Reputations And Create Unintended Consequences. Contrarian Primer. Pendulum Swing. About The Authors.
- ISBN: 978-0-470-23790-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 176
- Fecha Publicación: 17/09/2008
- Nº Volúmenes: 1
- Idioma: Inglés