Pharmaceutical Product Branding Strategies discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitions sections, and collectable market-level data.
- ISBN: 978-1-4200-8770-3
- Editorial: Informa Healthcare
- Encuadernacion: Cartoné
- Páginas: 368
- Fecha Publicación: 01/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés