Step-by-step instructions for executing a website testing and optimization planWebsite optimization is can be an overwhelming endeavor due to the fact thatit encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.Zeroes in on fundamentalssuch as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimizeWalks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out processGuides you through important optimization areas such as optimizing text and imagesAddresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and moreIncludesa companion website that features expanded examples, additional resources, tool reviews, and other related informationFull of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization:An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
- ISBN: 978-1-118-19651-9
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 300
- Fecha Publicación: 22/05/2012
- Nº Volúmenes: 1
- Idioma: Inglés