Condensing management MBA theory to provide support on 101 critical business topics, Mobile MBA focuses on what works in practice, giving readers everything they need to be effective in business. The book breaks down the key ideas ofthe MBA into bite-sized chunks and shows readers how to use them in practice and the second part fills the holes left by the MBA to give readers a quick reference check to the survival skills of management. Demystifying the mysteriesof the MBA and laying out the simple principles which lie behind the grand theory and the big talk, this is a book readers can dip into to give ideas and refresh their thinking when they face a tough challenge. Packaged with 11 Skill-Pills, one for each chapter of the book, these short audio-visual training briefings are delivered directly to mobile devices and computers, offering lessons on the move.
- ISBN: 978-0-273-75021-5
- Editorial: Pearson/Prentice Hall
- Encuadernacion: Rústica
- Páginas: 200
- Fecha Publicación: 01/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés