Modern management is collapsing under the weight of its own contradictions. The world of work started with craftsmen producing goods for small communities,with skills handed from master to apprentice and closely protected by craft guilds. The Industrial Revolution heralded the start of modern management, withits promise of progress through science and efficiency. But it has now reached its endgame; this is not a crisis of capitalism but a crisis of management. We are now moving to a third wave of management. Rather than the certainties of command and control, this new era will be based on co-operation and commitment. There has been a strategic revolution instead of following the rules, we now have to make them. For some this represents great risk; for others it is anenormous opportunity. Marketing now has to make dreams, not just profits; customers are now mass-markets of one. Accelerated communication means information any time, any place. Employees are discovering the freedom and the slavery this new world brings and leaders must make things happen fast, though there are no more heroes. Bestselling business author Jo Owen is your guide through this dazzling and exciting new world.
- ISBN: 978-0-470-68285-2
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 288
- Fecha Publicación: 20/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés