Energize growth now: the marketing guide to a wealthy company

After surviving business startup mode, many entrepreneurs watch their bank accounts grow and their health decline. This is especially true for those leaders who want to make a greater difference in the world, but cannot seem to consistently reach their ideal audiences. In this tell-all marketing guidebook, Lisa Nirell reveals a contrarian but field-tested view of marketing and planning.It's not about maximizing revenues. It's not about driving millions of viewers to your YouTube videos. And it's certainly NOT about advertising. It's aboutcreating a compelling vision of the future, sharing your story, winning clients' hearts and minds, and consistently proving your credibility. This is how CEOs develop a wealthy, energized business that rise above the noise of exhaustive business plans, squandered VC investments, and bogus business bravado. This book will show you how to: Create a vision of your future that keeps you focused and energized Develop a strategic marketing plan that you can actually use Eliminate the top ten mindsets that will sabotage your best laid plans Implement the seven key principles that increase your Wealth Quotient Leverage social media without sacrificing your values and your integrity

• ISBN: 978-0-470-41392-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 212
• Fecha Publicación: 01/07/2009
• Nº Volúmenes: 1
• Idioma: Inglés