This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.¿ In doing so, he offers a radical new theoryof marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
- ISBN: 978-0-415-80171-3
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 287
- Fecha Publicación: 23/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés