The innovation manual: integrated strategies and practical tools for bringing value innovation to the market

This book intends to provide a solution to the problems faced by those at theforefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book. Each topic is linked to an organized toolkit that allows managers to apply this knowledge. The tools in the toolkit sit within an overall framework that shows how they build on one another. Beyond this, the book illustrates to managers how toapply the tools properly, detailing how relevant each is for specific industries, and how to customize them when necessary. The USP of this book is the focus on 5 key leverage points in successfully creating value: It develops the charter for the value innovation programme. Builds an understanding of how customers perceive, evaluate and adopt innovations into the development process. Involves users in creating, testing and improving innovations. Aligns the organization and its partners behind the innovation programme. Builds momentum in the market place. Overall, the Innovation Manual provides the essentials for successful value innovation in a form managers can use.

• ISBN: 978-0-470-72453-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 328
• Fecha Publicación: 26/02/2009
• Nº Volúmenes: 1
• Idioma: Inglés