The Application of Fuzzy Logic for Managerial Decision Making Processes

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

• ISBN: 978-3-319-54047-4
• Editorial: Springer
• Encuadernacion: Cartoné
• Fecha Publicación: 29/06/2017
• Nº Volúmenes: 1
• Idioma: Inglés