Created through a "student-tested, faculty-approved" review process with over2,000 students and faculty, BUSN 5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. INDICE: Part I: THE BUSINESS ENVIRONMENT.1. Business Now: Change is the Only Constant.2. Economics: The Framework for Business.3. The World Marketplace:Business without Borders.4. Business Ethics and Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating and Delivering Messagesthat Matter.Part II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits.7. Small Business and Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring and Using Funds to Maximize Value.10. Financial Markets: Allocating Financial Resources.Part IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS.14. Management Motivationand Leadership: Bringing Business to Life.15. Human Resource Management: Building a Top-Quality Workforce.16. Managing Information and Technology: Finding New Ways to Learn and Link.17. Operations Management: Putting it All Together.Personal Finance Appendix.Online Appendices.Appendix 1: Labor Unions and Collective Bargaining.Appendix 2: Business Law.
- ISBN: 978-1-111-82673-4
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 328
- Fecha Publicación: 17/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés