Changing the channel: 12 easy ways to make millions for your business

Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Between the internet, television, telephone, and print media, there is an endless array of channels that can be used to reach out to customers, but the most successful companies don't pick and choose - they combine. The use of multiple marketing channels in conjunction with one another is called ‘multi-channel marketing,’ and it is the most effective form of reaching and retaining customers. Ideal forthe business owner and marketer alike, Changing the Channel is the all-encompassing guide to creating, maintaining, and profiting from a multi-channel marketing campaign.Michael Masterson (Delray Beach, FL). In one form or another, Michael Masterson has been making money for himself or others for almost four decadessince hewas 14 years old. In that time, hes only taken two breakseach time for two years. The first was a stint with the Peace Corps where he learned to appreciaterelative values and the joy of teaching. The second came at age 39, when he sold his $135 million business and retired. Over the course of his remarkably successful business career, Michaels been a partner in two businesses that grewbeyond $100 million, two more that exceeded $50 million and at least a dozen that surpassed the $10 million mark. At one time or another, hes owned and runcompanies that were public/private, onshore/overseas, local/international, service/product oriented, retail/wholesale/direct mail, and even profit/not-for-profit. About the only things he hasnt done are hold public office or run a Fortune 500 business. He has developed a loyal following with his writings on earlytorise.com which has over 181,000 readers. MaryEllen Tribby (Boca Raton, FL) is currently Executive Publisher of Investor's Daily Edge and Publisher/CEO of Early to Rise. She has also previously managed a division of Forbes and wasAssociate Publisher of Crains New York Business, Vice President of Globe Communications, and most recently President of Weiss Research. Agora publications reach 1 million readers from around the world. Agora Financial promotes breakthrough ideas from the worlds top experts on tangible wealth. The publications are characterized by a unique skepticism toward the fads and fashions of Wall Street brokers and Washington bureaucrats.

• ISBN: 978-0-470-53880-7
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 285
• Fecha Publicación: 17/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés