A tried and tested formula for business planning What is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy–in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you. The One Thing You Need to Know is a complete business planning toolkit. A simple, implementable explanation of how to bring a product plan or a brand strategy together Will teach you the critical business skill of creating and selling plans Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss INDICE: FOREWORD viii PREFACE x WHY YOU SHOULD READ THIS BOOK xix 1. MAKING THE CRITICAL DIFFERENCE 1 2. STARTING WITH THE SETTING 23 3. UNDERSTANDING THE CONSEQUENCES 45 4. DEFINING THE PIVOTAL QUESTION 63 5. FINDING THE RIGHT ANSWER 85 6. MAKING THE ANSWER WORK 101 7. TELLING A POWERFUL STORY 121 8. THE ONE–CHANCE PITCH 147 9. BREAKER; BIG IDEAS REALISED 169 10. GLOBAL LEADERS IN STRATEGIC, CREATIVE & PERSUASIVE THINKING 187 ABOUT THE AUTHOR 190 INDEX 192
- ISBN: 978-1-118-65316-6
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 216
- Fecha Publicación: 18/10/2013
- Nº Volúmenes: 1
- Idioma: Inglés
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