Stop the investing rip-off: how to avoid being a victim and make more money

The emotional sales and marketing that victimize your wealth and lifestyle abound. Some of the most misleading of these marketing tactics even have the nerve (or lack of ethics?) to position their firm as being the objective, honest segments of the industry. The majority of investors are victims, of charlatans, smooth talking and good looking salespeople, or effective advertising and marketing designed to evade reality and prey on emotional desires. This book serves as an advocate of the consumer... to expose what insiders know about the side of the sales pitches that consumers dont, but need to hear. Stop the Investing Ripoff exposes questions every investor should ask during a financial sales pitch before they pull the trigger and buy the next book, magazine, mutual fund, or advisory service based on David Loper's nearly 25 years of experienceof seeing the inner workings of the industry. Table of Contents Chapter One- Major Brokerages Chapter Two- Investment Advisors Chapter Three- Hybrids- Advisory Services Provided Through Brokerages Chapter Four Discount Brokers Chapter Five- Financial Planners, Wealth Managers Chapter Six- Financial Press Chapter Seven- Broadcast Media Chapter Eight- Authors/Self Help Books/Publishers/Financial Celebrities Chapter Nine- Mutual Funds and ETFs Chapter Ten- InsuranceAgents Chapter Eleven- Your Company Endorsed Retirement Plan Advisor Chapter Twelve- Banks and Trust Companies Chapter Thirteen- Software, Websites and Financial Educators Chapter Fourteen- Pitches They All Use to Sacrifice Your LifeChapter Fifteen- Resources Chapter Sixteen- Isnt There a Law Against This? Chapter Seventeen - Summary

• ISBN: 978-0-470-44879-3
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 178
• Fecha Publicación: 10/06/2009
• Nº Volúmenes: 1
• Idioma: Inglés