The new rules of retail: competing in the world's toughest marketplace

The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. ROBIN LEWIS founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace. He was vice president and executive editor of Women's Wear Daily. He has consulted for Kohl's, Bloomingdale's, JC Penney, Macy's, Liz Claiborne, Estee Lauder, Ralph Lauren, Sara Lee, and financial firms such as Bear Stearns and The Carlyle Group. He serves on the board of governors for the Fashion Institute of Technology, and the board of directors for the Fashion GroupInternational. MICHAEL DART principal, head of Private Equity & Strategy at Kurt Salmon Associates, a global management consulting firm specializing in retail, consumer products, and healthcare. INDICE: PROLOGUE: 'Tsunami' - Introduction: The Story - PART I: DEFINING THE THREE WAVES OF RETAILING - Wave I: Understanding Producer Power - Wave II: Learning about 'Demand Creation' in a Marketing-Driven Economy - Wave III: TheFinal Shift to Total Consumer Power - Wave III: The Transformation - PART II:THE NEW BUSINESS MODEL - Making the Mind Connection: Neurological Connectivity - Redefining the Rules of Engagement: Preemptive Distribution - The Importance of Value Chain Control: The 'Bottom-Line' Winners - What It All Means: Control, Collaboration, Collapse and the Chinese - PART III: THE MASTERS - The 'Master' Model: The Apparel Retail Specialty Sector - Ideas from the Masters: Wholesalers, Retailers or Brand Managers? - VF Corporation - The North Face - Best Buy - Gilt Groupe - HSN - Apple - Zappos - The Turnaround Artists: Masters Returning? - The Gap - Starbucks - Lessons From Sears: Success to Struggle - ACKNOWLEDGMENTS -

• ISBN: 978-0-230-10572-0
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 21/12/2010
• Nº Volúmenes: 1
• Idioma: Desconocido