How to sell when nobody's buying: (and how to sell even more when they are)

How to Sell When Nobody's Buying will be the ultimate guidebook for salespeople, sales managers, self-employed professionals and professional sales teams. Well-known for his expertise in the areas of persuasion and influence, author Dave Lakhani reveals key sales strategies, especially helpful during recessions and tough economic times. His book will be different than other sales books because it addresses the major changes that have occurred in the selling environment-the explosion of social media, online video and an increased reliance on the internet at the primary tool for new product purchase research-and how these can actually be used as tools in very specific ways during tough times. Dave also addresses several different segments of selling that typically are not covered in one book, including retail, business to business, business to consumer, real estate, professional services, and more.

• ISBN: 978-0-470-50489-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 17/06/2009
• Nº Volúmenes: 1
• Idioma: Inglés