Innovation excellence in Central and Eastern Europe: a PwC experience

INDICE: Table of Contents 5 List of Figures 9 Preface 11 Introduction: Innovation is not unknown, but a systematic approach is lacking in Central and Eastern Europe 13 Size does not matter 15 In CEE the clocks are ticking at a different pace 19 Innovation is not just an easy way out of a crisis 23 Innovationperformance catches up, slowly but surely 27 Why innovation is so hard 28 Outlook: How CEE can get to the top 33 1 PwC Success Formulas: What needs to be done first? 35 Innovations and consolidation influence each other 38 Which winner type are you? 45 Best practice examples prove the power of innovativeness 55 2 Innovation Concept: A must... made operational through rigorous day-to-daymanagement 63 Screening of trends—get a picture of the future 68 Idea generation—the fuzzy front end of product development 75 Idea selection: Choosing between creativity and impact 89 Product development—from embedded ideas to embodied products 91 Product testing: Recognizing the limits 93 Product introduction—ready to reap the credits 95 3 Collaboration: Partnerships and alliances multiply innovation capacities 97 Coopetition—more than a temporary trend 103 Changing the subject: R&D cooperation with science partners 105 Success factors for both sides of the network 113 The PwC global network 115 4 Talent: People must commit themselves and need to be empowered 121 Innovation: An overall company effort 124 The Fantastic Five are better than a single superman 128 Case study ADRIA MOBIL: Continuity of talent management is what counts 132 Now is the time to start creating tomorrow’s company 135 Engaging key talents in innovation processes 137 5 Leadership: Ongoing top management involvement and example setting makes a company a strong innovator 141 Russian case studies: New systematic innovation processes—a question of leadership 142 Cases studies of global PwC best practices: 160 How to create innovative leadership 167 From employment to entrepreneurship 168 Topmanagement has to be on board 170 Creativity is the infinite source of innovation 171 Lifelong learning is a must 172 Most common blockades 173 PwC PowerPitch 174 6 Commercialization: Be first in the market with your innovations and differentiate 177 Product life cycle concept 179 Access the market with respect to different customer groups 184 Segments ofinnovation adopters during the product life cycle 189 Acceptance via contagion 191 Reach the customer by communication 194 Develop commercialization capability 197 Influences on product life cycle 200 7 Outlook: How CEE can get to the top 203 Bibliography 209 The Authors 215 Contributors of individual case studies 216

• ISBN: 978-3-527-50670-5
• Editorial: Wiley-VCH
• Encuadernacion: Cartoné
• Páginas: 216
• Fecha Publicación: 22/08/2012
• Nº Volúmenes: 1
• Idioma: Inglés