The marketing century: how marketing drives business and shapes society
Kourdi, Jeremy J.
26,10 €(IVA inc.)
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; andhow the discipline of marketing may develop in the future
- ISBN: 978-0-470-66015-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 18/02/2011
- Nº Volúmenes: 1
- Idioma: Inglés