Reliable fundraising: strategies for surviving and thriving in crisis and calm

Reliable Fundraising contains Klein's valuable advice and provides a roadmap for dealing with the most challenging issues facing social change nonprofits today. This timely book takes the best of Fundraising for the Long Haul and Fundraising in Times of Crisis and will serve as a companion to Kim's bestsellingFundraising for Social Change. In her conversational, reader-friendly style, Klein discusses the current fundraising landscape, providing an overview of the past, and then looks to the future, focusing on the need for a shift in nonprofit culture moving forward, including information on: creating and expandinga healthy fundraising program; new organizational forms that support fundraising; fundraising planning and evaluation common obstacles to a healthy fundraising program, including generational change, rediscovering mission, and improving back office practice dealing within crises and scandals (analysis, damage control, and communicating mission and message, and moving beyond a crisis) handling savings accounts, reserve funds and endowments; and creative approachesto fundraising Premium online content will consist of mini case studies, as well as pertinent checklists and forms for evaluating your organization's fundraising program in light of these pressing issues.

• ISBN: 978-0-470-47950-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 23/09/2009
• Nº Volúmenes: 1
• Idioma: Inglés