Integration marketing: how small businesses become big businesses and big businesses become empires

Integration Marketing is the integration of one marketing process into another. The book will further expand on this by teaching readers how to: become equipped to find marketing opportunities that will bring them a limitless supply of customers, know how to maximize the dollars they earn from every customer they find, and understand how to steadily and strategically grow their business, each and every month. Most importantly, these methods, once in place, will continue to bring in results without any additional work. Youll find proof in the form of clear case studies and easily reproducible experiments. As a bonus,Joyner shows you how to do something that hasnt been done before: use predictive math to gauge the relative likelihood of these opportunities being profitable. The book will be divided into three key parts: The Idea, The Strategy, and The Mastery. Chapters include: Digital New School Meets Profitable Old School. New School Gets Schooled (Thank You, Sir. May I Have Another?) A Real-Life Yoda and Billion Dollar Businesses How Integration Marketing Transformed a Self-Confessed Geek Into One of Historys Most Influential People Talking the Business Growth Talk: The Language of Integration Marketing (Part 1) Why StrategicIntegration Marketing? Three Magic Words Taking That First Step Forward: Creating Your Integration Marketing Growth Strategy More Words That Matter: The Language of Integration (Part 2) Minimizing Guesswork, Maximizing Growth: Using The Integration Marketing Score Google, Snoop Dogg and some Bling-Bling: Clever Integration Marketing Tactics Everywhere You Look

• ISBN: 978-0-470-45459-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 160
• Fecha Publicación: 03/06/2009
• Nº Volúmenes: 1
• Idioma: Inglés