Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources

The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives? flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book?s initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations small, large, local, regional, national, and global and represents the ASAE?s fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you?re preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready. INDICE: Acknowledgments .Introduction Greg Fine, CAE .Chapter 1 The Evolving Environment for Membership and Engagement Kenneth Doyle, FASAE, CAE and Scott Oser .Chapter 2 Strategic Planning as It Relates to Relationship–Building, Engagement, and Affiliation Kristine Metter, CAE .Chapter 3 Defining Value Jay Karen, CAE .Chapter 4 Governance As It Relates to Membership Charles Deale, FASAE, CAE .Chapter 5 Membership is a Team Sport: Working with Other Departments Sara Miller, MBA, PMP, CAE .Chapter 6 Managing a Global Membership Andrew Calhoun, CAE .Chapter 7 An Overview of Membership Research Dean West, FASAE .Chapter 8 Mission Impossible: Using Consumer Data to Drive Organizational Excellence Wes Trochlil and Sherry Budziak .Chapter 9 Organizing and Developing the Membership Function to Deliver Value Sara Miller, MBA, PMP, CAE .Chapter 10 Membership Categories and Dues Structures Sheri Jacobs, FASAE, CAE .Chapter 11 The Role of Volunteers in Membership/Volunteer Management Miriam Wolk, CAE .Chapter 12 Recruitment and Renewal Strategies Tony Rossell .Chapter 13 Member–Get–A–Member Campaigns Melanie Penoyar, CAE .Chapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media Benjamin Martin, CAE .Chapter 15 Membership Communication Christy Jones, CAE .Chapter 16 Financial Metrics, Management, and Budgeting for Membership Susanne Connors Bowman, CAE .American Academy of Pediatrics: Rebuilding our Membership Dashboard Melissa Walling, IOM, CAE .Chapter 17 Legal Considerations Jefferson Glassie, Esq., FASAE .Chapter 18 Innovations and Potential Directions for Membership–based Organizations Lowell M. Aplebaum, CAE; Greg Melia, CAE; and Melody Jordan–Carr, MS .Index

• ISBN: 978-1-118-97624-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 360
• Fecha Publicación: 13/04/2016
• Nº Volúmenes: 1
• Idioma: Inglés