The management of strategy: cases: competitiveness and globalization, concepts and cases, international edition

Bring your students the most thorough, up-to-date, and relevant collection ofstrategic management cases available within this market-leading, comprehensive case text. Developed by highly respected experts and award-winning instructors Ireland, Hitt and Hoskisson, THE MANAGEMENT OF STRATEGY: CASES, 9E, International Edition combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of new, compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as globalorganizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. CengageNOW online teaching tools and a complete electronic business library help keep cases relevant and your presentation and data current. Count on this engaging, complete case book to provide the practical understanding students need toeffectively apply strategic management tools and techniques for increased performance and a competitive advantage. INDICE: 1. Accounting at Biovali. 2. Wal-Mart Stores,Inc. (WMT). 3. Room&Board. 4. Alibaba.com. 5. eBay Inc.: Bidding for the Future. 6. Boeing: Redefining Strategies to Manage the Competitive Market. 7. Motorola Inc. 8. SouthwestAirlines. 9. Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV. 10. Blockbuster Acquires Movielink: A Growth Strategy. 11. South Beauty Group: In Quest of a "Beautiful" Growth Story 12. The Horror Show at the Cinemaplex?. 13. JetBlue Airways: Challenges Ahead. 14 Dell Pursues Growth in a Challenging Enivornment. 15. The HomeDepot. 16. Blue Ocean Strategy at Henkel. 17. Citibank's E Business Strategy for Global Corporate Banking. 18. Nucor in 2009. 19. Baidu: Beating Google at Its Own Game. 20. TNK-BP (Russia) 2008. 21. The New York Times Company. 22. Tesco versus Sainsbury's.23. Under Armor: Working to Stay on Top of Its Game. 24. Barclays: Matt Barrott's Journey-Winning Hearts and Minds. 25. United Airlines. 26. Netflix. 27. Oasis Hong Kong Airlines: The First Long Haul, Low Cost Airliner in Asia. 28. Nintendo's Distributive Strategy: Implications for the Video Game Industry. 29.Pro Clean, Tennessee.

• ISBN: 978-0-538-75320-3
• Editorial: South Western College
• Encuadernacion: Rústica
• Páginas: 408
• Fecha Publicación: 21/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés