The responsibility revolution: how the next generation of businesses will win

The Responsibility Revolution is about about innovating new ways of working; instilling a new logic of competing; identifying new possibilities for leading; and redefining the very purpose of business. Jeffrey Hollender, founder of Seventh Generation, and Bill Breen, co-author of The Future of Management, havedrawn on the best thinking not in the corporate responsibility arena, but in the realm of strategy, leadership, and management. They were granted access toall kinds of good-company innovators, CEOs, and founders, including a number who dont often give interviews, to show how an emerging breed of business revolutionaries are turning theory into practice, and are building organizations that grow revenue by contributing to the greater good. This is a book about change, but it seeks to help companies change from within--change their priorities; the way they organize; how they compete; the way they interact with the world. Comprised of a potent mix of veteran good companies, as well as those thatarent often associated with corporate responsibility, each chapter offers newmodels for building the kind of companies that will thrive in the emerging Sustainable Economy. There are pioneers like Patagonia, Organic Valley, and Seventh Generation; big brands like Nike and Timberland; European companies like Marks corporate giants like eBay and IBM; and outliers, like Etsy and Linden Lab, who represent the first iterations of imminent change. Each of these companies offers promising ideas for building financially, socially, and environmentally sustainable organizations. While there is no single road map for forging a mission-driven business, these innovators have laid out a series of navigation points that show the way. It's no longer a matter of ‘whether’ to mainstream corporate responsibility (CR) to a company's operations--CR has never been more prominent on the corporate agenda. The challenge now is ‘how?’ And in the not-so-distant future, companies will increasingly want to know ‘how well?’ IsCR adding value to the business, and is the business adding value to society?The Responsibility Revolution reveals the smartest way to compete on values, the enlightened way to lead, the best way to build profits and fulfill a larger mission. Its a one-of-a-kind guidebook for entrepreneurs, leaders, and aspiring leaders who ‘get it,’ but are unclear on how to ‘get going.’Jeffrey Hollender (Burlington, VT), Co-founder and Chairman and for Seventh Generation, has led Seventh Generation from its humble beginnings to its current position as the nations fastest growing brand of natural home and personal care products. As the leading authority on issues related to green consumerism,he frequently addresses social and environmental responsibility at national and international venues. He co-founded and was a Director of Community CapitalBank, a New York financial institution that invests in affordable housing andcommunity development. Currently, he serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Social Venture Network, Verite, and Alloy Inc. He is currently working on a joint venture with WebMD and Healthy Child Healthy Home. Bill Breen(Gloucester, MA) is Seventh Generations Editorial Director and was the founding Senior Editor on the original team that launced Fast Company. He edited major sections of the magazine and helped it win numerous awards, including the coveted National Magazine Award for General Excellence, and wrote some of FC's most talked about articles on brand building, leadership, competition, innovation, and risk. Breen speaks to business audiences throughout the country and has appeared on CNN, Fox, CBS Radio, National Public Radio, and other media outlets. Seventh Generation is one of the country's top ten responsible businesses and the country's leading brand of environmentally-responsible home and personal care products. It derives its name from an Iroquois quote: ‘In our every deliberation, we must consider the impact of our decisions on the next seven generations.’ It is the notion that what we do today defines tomorrow, and we believe it embodies the philosophy we must all embrace to make the world a better place.

• ISBN: 978-0-470-55842-3
• Editorial: Jossey Bass
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 26/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés