Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
- ISBN: 978-3-8349-4655-3
- Editorial: Gabler Verlag
- Encuadernacion: Rústica
- Fecha Publicación: 21/09/2014
- Nº Volúmenes: 1
- Idioma: Inglés
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