Successful landing pages do not happen by accident, they follow a carefully crafted formula that focuses on a strong conversion architecture and persuasivelanguage. Knowing how to design, monitor and maintain a landing page is the key for achieving high conversions rates. Well designed landing pages representthe difference between success and failure of Internet marketing programs. There are many elements required to try and convert an online visit to a sale. This book covers these various elements and explains why they are necessary andhow to monitor their effectiveness. This title concentrates on identifying critical landing page components and their function including: Understanding thepower of language and how it is used as a call to action Predicting customer browsing behavior Diagnosing problems with landing pages and modifying accordingly Understanding the interaction between search engines and landing pages Using common optimization approaches Maintenance procedures and using tools for tracking results As much the book focuses on what to do to create and effective landing page, we take the time to show common mistakes and pitfalls when designing a landing page. Sometimes it is as important to know what not to do. Series Features: The For Dummies series provides clear, hands-on explanations and useful information with a touch of humor.
- ISBN: 978-0-470-50211-2
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 408
- Fecha Publicación: 29/09/2009
- Nº Volúmenes: 1
- Idioma: Inglés