This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
- ISBN: 978-3-319-94546-0
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 146
- Fecha Publicación: 22/08/2018
- Nº Volúmenes: 1
- Idioma: Inglés