INDICE: Chapter 1: Introducing Advertising and PromotionChapter 2: Theorizing Advertising and PromotionChapter 3: The Brand and Integrated Marketing Communications PlanningChapter 4: Advertising Agencies - Organising Creative WorkChapter 5: Strategy and CreativityChapter 6: Promotional Media in the Digital AgeChapter 7: Non-Advertising PromotionChapter 8: International AdvertisingChapter 9: Advertising and Promotion: Ethics and RegulationChapter 10: Research in Advertising
- ISBN: 978-1-4462-8072-0
- Editorial: SAGE Publications Ltd
- Encuadernacion: Rústica
- Páginas: 376
- Fecha Publicación: 17/11/2014
- Nº Volúmenes: 1
- Idioma:
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