An 800-Pound Gorilla is a business term used to describe the dominant player in any marketplace that gets an unfair share of the available business. Companies like Nike and eBay are studied, watched, and emulated because of their ability to continually grow and thrive, even against fierce competition. An 800-Pound Gorilla can also be an individual in sales, whose tactics and techniques give them the same unfair share. These are the trendsetters, the ones who consistently exceed their goals and move to higher places in their field. In The 800-Pound Gorilla of Sales readers will learn the secrets to becoming more successful in their field by emulating those companies and individuals that have achieved 800-Pound Gorilla status. Through real-world examples, how-to instruction, and sound advice this book will help sales professionals see the connection between current best practices in selling and their own personal journey tobecoming a more dominant player and enjoying the benefits of being #1.
- ISBN: 978-0-470-49675-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 208
- Fecha Publicación: 02/12/2009
- Nº Volúmenes: 1
- Idioma: Inglés