INDICE: Foreword by Gene Columbus. Preface. Acknowledgments. PART ONE: Theory of Event Leadership. CHAPTER 1 Welcome to Planned Events. CHAPTER 2 Models of Global Planned Events. PART TWO: Event Administration. CHAPTER 3 Developingand Implementing the Event Plan. CHAPTER 4 Event Leadership Through Human Resource and Time Management. CHAPTER 5 Financial Administration. CHAPTER 6 Greener Events. PART THREE: Event Coordination. CHAPTER 7 Managing Vendor Contracts. CHAPTER 8 On-Site Event Production. PART FOUR: Event Marketing. CHAPTER 9 Advertising, Public Relations, Promotions, and Sponsorships. CHAPTER 10 Online Marketing and Consumer-Generated Media. PART FIVE: Legal, Ethical, and Risk Management. CHAPTER 11 Risk Management: Legal and Financial Safeguards. CHAPTER 12 Inclusiveness, Morality, Law, and Ethics in Event Planning. CHAPTER 13 Doingthe Right Thing: Corporate Social Responsibility (CSR). PART SIX: Technology for Professional Development. CHAPTER 14 Technology and Modern Event Planning.CHAPTER 15 Career Development, Advancement, and Sustainable Success. CHAPTER 16 The New Best Practices in Planned Events. CHAPTER 17 New Frontiers in Twenty-First-Century Planned Events. APPENDICES. APPENDIX 1 References. APPENDIX 2 International Special Events Society Principles of Professional Conduct and Ethics. APPENDIX 3 The Greener Appendix. Index.
- ISBN: 978-0-470-44987-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 576
- Fecha Publicación: 02/11/2010
- Nº Volúmenes: 1
- Idioma: Inglés