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![Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships](/images/libros/9780/9780470639337.jpg)
Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
Schwartzman, Eric
24,80 €(IVA inc.)
INDICE: Chapter 1 The Changing Rules Of B2B Marketing. Chapter 2 Seven WaysYou Can Use Social Media. Chapter 3 Winning Buy-In and Resources. Chapter 4 Creating a Social Organization. Chapter 5 Creating & Enforcing Social Media Policies. Chapter 6 Learning By Listening. Chapter 7 Understanding Search. Chapter 8 Public Platforms. Chapter 9 A Non-Techie's Guide to Choosing Platforms. Chapter 10 Social Platforms in Use. Chapter 11 Pick Your Spots: Planning Social Marketing Campaigns. Chapter 12 Lead Generation. Chapter 13 Profiting From Communities. Chapter 14 Return On Investment. Chapter 15 What's Next For B2B Social Media? Appendix A Elements of a Social Media Policy.
- ISBN: 978-0-470-63933-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 29/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés