The most successful small business in the world: the ten principles
Gerber, Michael
As statistics tell us, most of the ‘ventureholics’ who go out on their own tostart a business will ultimately fail. And the main reason behind this, as readers will learn, is because the business was not started in the right manner.Based on his decades of experience working with entrepreneurs, Michael Gerberwill teach budding entrepreneurs his one-of-a-kind ten-step method, which precedes the actual building of a business, and is meant to be put into action long before the doors are ever opened. Not by writing a business plan or spending countless amounts of resources on marketing will readers learn what is essential to creating a successful small business. Implementing Gerber's ten-step method is what will ultimately decide the success and longevity of a business. From identifying opportunities to building the design to field-testing the idea, Gerber outlines a fool-proof method for creating the most successful small business in the world.
- ISBN: 978-0-470-50362-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 192
- Fecha Publicación: 13/01/2010
- Nº Volúmenes: 1
- Idioma: Inglés